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A critical cultural materialist introduction to the study of global entertainment media.
In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines:
- Paradigms of global entertainment media such as cultural imperialism and cultural globalization.
- The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media.
- The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow.
- The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions.
- The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media.
- The cross-cultural reception and effects of TV shows and films.
- The World Wide Web, digitization and convergence culture.
- Sales Rank: #1261910 in eBooks
- Published on: 2013-04-02
- Released on: 2013-04-02
- Format: Kindle eBook
Review
"Mirrlees explains in clear and lively language how the most popular and ubiquitous movies, TV formats, and brands are made and consumed―and he also explains why this matters. In a world where media continue to increase their hold on resources and their place in our lives, Global Entertainment Media is a must-read for media activists and students of culture." ―John McCullough, Associate Professor and Chair, Department of Film, York University
"Comprehensive and tactically plain-spoken, Dr. Mirrlees’s cultural-economic study maps out the complex networks of production, consumption, and regulation that structure today’s culture industry, and offers a key for unlocking its meanings and functions in a neoliberal age dominated by neo-imperial corporations. In the process, this teachable text provides a primer―ideal for undergraduates―on key ‘macro’ concepts in media and cultural studies, like discourse, globalization, intellectual property, and postcolonialism." ―Mark A. McCutcheon, Assistant Professor of Literary Studies, Athabasca University
"Mirrlees presents a meticulously well researched, original, and insightful overview of an expansive field. Global Entertainment Media surveys a complex and ever-changing global media landscape, navigating the terrain with great clarity and authority. Mirrlees’s methodological approach, his deft theoretical analysis, and his wide-ranging and up-to-date use of examples and case studies make this a foundational work that brings global media studies scholarship firmly into the twenty-first century." ―Ian Reilly, Assistant Professor, Department of Communication Studies, Concordia University
About the Author
Tanner Mirrlees is an Assistant Professor in the Communication Program at the University of Ontario Institute of Technology (UOIT).
Most helpful customer reviews
2 of 2 people found the following review helpful.
A REAL GEM
By Jay
Global Entertainment Media is a GEM! This text shines brilliantly with vibrant language and clear explanations. Though I do have a great enthusiasm for entertainment media and an interest in cultural studies, I am not an academic in the field, nor am I a student, yet the text is easy to comprehend. Analyzing films is a personal practice I've always enjoyed, and now Global Entertainment Media has opened up my mind and engaged my thinking to invest in a deeper level of understanding, through the examination of the economic, political and cultural forces that influence the production, distribution, marketing, exhibition and consumption of both films and TV shows. Mirrlees employs a skillful theoretical analysis, and provides ample examples and case studies to support a comprehensive look at the globalization of entertainment media. Awesome read!
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