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Launch!: The Critical 90 Days from Idea to Market, by Scott Duffy
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WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.
Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.
Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need.
Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both.
In his rapid-fire, 90-day plan, Launch! walks you through:
The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way. Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully. Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies. As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”
- Sales Rank: #597094 in eBooks
- Published on: 2014-03-20
- Released on: 2014-03-20
- Format: Kindle eBook
Review
"Launch! will help any entrepreneur take a new business to the moon. Scott Duffy's step-by-step advice is like mission control for getting your next great idea off the ground."
--HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
"The perfect solution for anyone who has ever asked, how do I succeed in business?"
--GREG REID, bestselling author of Stickability and filmmaker
"If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy's book."
--MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series
"Scott inspires you to Launch! and take your life to a whole new level!" --LES BROWN, bestselling author of Live Your Dreams and It's Not Over Until You Win
"No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. A must read." --MARK SIEGEL, managing director, Menlo Ventures
"Who's hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map." --BEN KAUFMAN, founder, Quirky.com and Mophie
From the Inside Flap
Ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.
Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins--and true stories of other big names in business--Duffy has collected all of the lessons you need.
Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides--and Duffy provides real- life examples and practical guidance for both.
In his rapid-fire, 90-day plan, Launch! walks you through:
- The Pre-launch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.
- Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.
- Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.
As Duffy writes, "Today everyone is an entrepreneur. It's not about building the next Virgin or Google or Facebook. It's about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor --and eat their lunch."
About the Author
Scott Duffy is the CEO of The Launch Project. He began his career working for bestselling author and speaker Tony Robbins and went on to work for big media brands like CBS Sportsline, NBC Internet, and FoxSports.com. His latest venture was acquired by Richard Branson's Virgin Group. He lives in Southern California with his wife and two children.
Visit scottduffy.com
Most helpful customer reviews
15 of 20 people found the following review helpful.
97 percent of the fuel IS NOT used during launch!
By P. Srinivasan
Duh! Other than the most basic and unscientific claim that is made at the very start to help create a (needless) analogy, this book is just alright as a motivational book.
But to anyone who knows anything about solid rocket fuel, the rocket launch process, or even basic physics and chemistry, you would know that solid boosters, once ignited continue to burn at a constant rate for 60-90 seconds until they are burnt out and jettisoned. Then the liquid fuel kicks in, and continues to provide thrust.
This book is good for motivation, but a rocket-launch is not some "fast-track" process. In fact, it sometimes requires YEARS of planning, testing, data validation, and some good luck as well to get it right.
The same can be true for launching your business - surely you will want to spend some good quality time researching, developing your business ideas and contacts, and execute your plan with care and precision. Fail to double-check things in a rush to get things out in "90-days" and you're bound to make the same mistake the author did.
1 of 2 people found the following review helpful.
even artists can think big
By Lou M. Nelson
Even though Mr Duffy's book is aimed at entrepreneurs with big-money dreams, his concepts help individuals in the arts like myself, a writer, get our heads on straight about business--in his words, turning our passion into a thriving venture. Artists entrepreneuring? What a concept! Yet there's something very appealing about the idea that an artist can make it big. Mr Duffy gives you the tools; the rest is within you.
3 of 4 people found the following review helpful.
The inspiration I've been looking for!
By v de benedictis
Scott Duffy's book has come along at the perfect time for me. It will be my handbook for success! It is terrifically written and I recommend it to anyone who is looking for advice from a true professional.
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